Oxford & London based Strategic Consultancy offering Research, Planning, Strategy, Brand, Advertising, PR and Culture Change.

Who we are


The Haiku team is made up of senior practitioners of Research, Planning, Strategy, Brand, Advertising, Public Relations and Culture Change. We work together or independently to deliver one or all of our services, depending on the business need.

Joy Le Fevre | Strategic Communications

A double first class science graduate, Joy revels in the analysis of what makes businesses tick and how to move their success, methodically and measurably, from A to B.  Rooted in a love of communication, her methods span classic public relations and word-smithery to business leader counselling and culture shift programmes. 

She founded, built and sold the leading PR consultancy Le Fevre Communications and has worked with businesses and their guardians, across most industry sectors, for over 25 years. 

Clients have included BT, Lloyds TSB, John Lewis Partnership and GlaxoSmithKline.

LinkedIn Profile


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Robert Bean | Brand Strategy

Robert has 38 years’ experience in brand strategy and communications. Robert’s previous experience includes 'The Ultimate Driving Machine,' 'It's Good to Talk', 'The Power of Dreams', 'Make a House a Home', and many more. He defines a company’s ‘single organising principle’, which aligns a business’ culture, products and services and reputation.  He is author of the book “Winning in your own way; the nine and a half golden rules of branding”.

Clients have included BMW, GlaxoSmithKline, Honda, BT



Mary Leslie

Mary Leslie | Research and Planning

Mary has over 20 years’ experience in strategic planning and research, specialising in developing profitable brands which are not only true to themselves, but which chime with the needs of those that really matter to them.  She is passionate about using human understanding to unlock the strategic puzzle that enables mutually profitable relationships between brands and people.

Mary has a stellar background in the world of strategic communications, having worked as Head of Planning at BANC, Planning Partner at Ogilvy, Planning Director at Hakuhodo, and was previously at DMB+B and Delaney Fletcher Bozell before setting up her own research agency Interrogator.  Clients include Amex, Halifax Building Society.


Liz Richards | Marketing Communications

Liz brings the full weight of over 20 years' in-house corporate experience to the team.  She has been at the helm of marketing communications for major international businesses Akzo Nobel and Beko plc where, as Marketing Director, she has designed and orchestrated fully integrated sales and marketing programmes across global territories. 

Now a consultant advising clients on how to turn marketing propositions into sales, Liz is a key proponent of extracting maximum value out of strategic planning and differentiation.  Clients include Data Plastics, Premier Industries Group, Insinkerator and Paul Spurgeon Design.



Victoria Craven | Media and Events 

Victoria works closely with Joy on the media relations needs of clients.  She has extensive contacts throughout broadcast and print media, adding range and depth to story placements.  She also provides strong creative input to consultancy events - which can range from think tanks to product launches. An accomplished writer, Victoria brings extra journalistic skills to the team.


Joshua Van Raalte | Public Relations

Joshua heads up the PR and social media teams and brings 20 years’ experience of journalism and public relations to the mix.  Renowned for his ‘pragmatic creativity’, Josh designs and delivers media relations aimed at measurable results in sales and reputation shift.  Working across most business sectors including financial services, healthcare, technology and consumer, his notable clients include AXA, Honda, Stratajet, Sharp and Deloitte.